West Malaysia, East Malaysia, and also Brunei.
We distribute to both modern and traditional outlets, either directly supply or collaborate with the wholesalers. Total outreach is about 1,000 outlets. Outlets what we cover:
Marketing plays an important role in establishing the relationship between products and consumers, by identifying what the consumers need, analyse the needs and then try to satisfy the needs by deploying the right resources in an appropriate manner. It involves five integrated aspects, i.e. Product Branding, Strategic and Competitive Planning, Excellent Customer Service, Consumer Behavior and Preferences, Creative Strategy to support the growth and development in Business to Business (B2B) and Business to Consumer (B2C).
Our marketing functions include performing market research, producing a marketing plan, product development as well as strategically overseeing advertising, promotion campaigns, distribution process, customer service and public relations.
Successful business organisation therefore regards marketing as a continuous process, through which actual and perceived customer needs are constantly analysed and monitored in order to achieve maximum customer satisfaction within the organisation’s resources and capabilities.
Our warehousing and delivery services is handled by Charisma Fair Sdn Bhd (“CF”) located at RCI Park, Sungai Choh which can accommodate more than 1,000 pallets of stocks. CF has been our logistic provider since 2002, has a dedicated team of management and staff handling our warehousing and delivery requirement.
CF also owns a transportation company - Charisma Trans Sdn Bhd - taking care of the local delivery service.