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Our
Value-Added Services

Coverage Area

West Malaysia, East Malaysia, and also Brunei.


Sales & Distribution Channels

We distribute to both modern and traditional outlets, either directly supply or collaborate with the wholesalers. Total outreach is about 13,000 outlets. Outlets what we cover:

  • Hypermarket
  • Mini Market
  • Baby Shop
  • Supermarket
  • Sundry Shop
  • Organic Shop
  • Pasaraya
  • Chinese Medical Hall
  • Online Store
  • Convenient Store
  • Pharmacy
  • Petrol Kiosk

Marketing

Marketing plays an important role in establishing the relationship between products and consumers, by identifying what the consumers need, analyse the needs and then try to satisfy the needs by deploying the right resources in an appropriate manner. It involves five integrated aspects, i.e. Product Branding, Strategic and Competitive Planning, Excellent Customer Service, Consumer Behavior and Preferences, Creative Strategy to support the growth and development in Business to Business (B2B) and Business to Consumer (B2C).

Our marketing functions include performing market research, producing a marketing plan, product development as well as strategically overseeing advertising, promotion campaigns, distribution process, customer service and public relations.

Successful business organisation therefore regards marketing as a continuous process, through which actual and perceived customer needs are constantly analysed and monitored in order to achieve maximum customer satisfaction within the organisation’s resources and capabilities.

Warehousing and Logistic

Charisma Fair Sdn Bhd - Our warehousing and delivery is handled by Charisma Fair Sdn Bhd (“CF”) located at RCI Park, Sungai Choh which can accommodate more than 1,000 pallets of stocks. CF has been our logistic provider since 2002, has a dedicated team of management and staff handling our warehousing and delivery requirement.

Charisma Trans Sdn Bhd - Transportation service, subsidiary of Charisma Fair Sdn Bhd.


Our Partners

Principals

  • Gentle Supreme Sdn Bhd, subsidiary of Wings Corporation Indonesia - the leading and reputable FMCG group in Indonesia.
  • Morinaga Milk Industry Co.,Ltd Japan - one of the biggest dairy manufacturers in Japan, has extensive research into the physiological effect of Bifidobacteria for more than 40 years and has been the exporter of Bifidobacteria live culture to several European and Asian countries.
  • CCM Duopharma Biotech Berhad Group - Subsidiary of Chemical Company of Malaysia Berhad (CCM) an established and strong pharmaceutical and biotechnogies based corporation.
  • Cineol Natural Products (Singapore) Pte. Ltd.
  • Oriental Crops Sdn Bhd

Sub Distributors

  • East Malaysia: Austar Marketing Sdn Bhd - ourlong established business partner who represents us in East Malaysia (both Sabah & Sarawak) since 1998. Austar Marketing is supported by 4 branches in the major towns. One of their famous brands are Ballentines Butter.
  • Brunei: Bintang Ria Sdn Bhd - our long established business partner who represents us in Brunei since 2000.